Current Courses
CS2075: Regional Strategic Communication Management
AY2026/2027 Semester 1 | Undergraduate
Regional Strategic Communication Management (RSCM) is an experiential module designed to provide an opportunity for strategic communication students to learn about and work on a real-world communication problem in our geographical region. Working in small teams, students will develop collaterals that promote the work of a social business and/or a non-profit organisation. The types and scope of the communication collaterals will be determined after understanding the needs of the organisation and the audience.
The course is divided into three parts. The first part involves introductory classes on public communication, such as audience analysis and message strategy, alongside a topical understanding of children’s digital rights in the region (based on this year's partner organisation). The second part involves fieldwork where we will spend time with the host community during recess week. With the support of partner organisations, we will interview, document, and observe stakeholders in the host community as part of formative research for the development of communication collaterals. The third part involves a series of workshops/consultations and collateral development. During this part of the semester, there will be no additional lecture or reading content. The focus will be on developing effective messages by applying concepts learned in the first part of the semester, as well as from the knowledge gleaned during our fieldwork. The semester ends with the presentation of the collaterals to our client, The 5Rights Foundation.
CS4150: Health Communication
AY2026/2027 Semester 1 | Undergraduate
There is increasing recognition of the role the social environment plays in shaping the health and well-being of individuals. Communication, from the personal to mass and social media, has been demonstrated to have both beneficial and harmful effects on health and well-being. This course is designed to introduce you to the theory and practice of health communication. It will cover the definition and history of health communication, the role of media and technology, social scientific theories used in health communication, as well as how these theories can be applied to the real-world, through appropriate use of communication strategies and channels. The course will aim to bridge theoretical knowledge with real-world examples, and is suitable for students with varying interests, especially those who are interested in harnessing communication techniques for effecting better health and well-being in society. Some questions we will tackle include: What social, environmental, and technological factors are effective in influencing people’s behaviour? How should they be designed and shaped? Can stories help people engage in healthier behaviours? How can communication experts help to foster better health and well-being in society?
Previous Courses
Children & Media - WKWSCI, NTU, 2026-Present
Psychology & Communication - WKWSCI, NTU, 2025
Health Communication - WKWSCI, NTU, 2024-Present
Designing Digital Technology for Children and Teens - HASS, SUTD, 2022-2023
Surveys and Experiments in the Social Sciences - HASS, SUTD, 2019-2022
Theorizing Society, The Self, and Culture - HASS, SUTD, 2020-2021
Health Communication and Behavior Change - HASS, SUTD, 2019-2021
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For course materials or inquiries, please contact me.